Social media or search engine marketing? Which one is the best channel to approach Chinese audience? This is a difficult decision to make when you just started the business in China. Do both may be the best answer. Ho···

wiki has high authority, search engine usually rank it on 1st place. Baidu baike belongs to baidu. Of course, it will appear on the 1st place of organic search result. It is high trusted. It makes you convert visitor···

Brand name is protected by law. In order to protect the value of sponsor’s brand name, Google don’t allow to bid on competitor’s brand name. However, baidu requests to provide brand certificate if yo···

Tracking the position of real ads on baidu could be easy. You might just simply do a search on baidu for your main/ brand keyword, then you would have an instant impression on your paid ads. However, if you did this o···

We received some complaim about that the result from baidu is getting worse. Yes, it is true. (Above is the figure from an IELTS traning company) People have more options now. It is easier to find information on inter···

Many of our client are interested in what their competitor have done. And many of them are struggling at adjust them SEO plan according to search engine’s recent update. We’ve been talking all the time, se···

First of all, If you can’t login with firefox, please change to Google Chrome for www2.baidu.com. Some of our client have problem login. Some of them could be fixed by changing browser, however, some of them can···

Baidu’s official tool –  keyword planner definitely is the best one to do keyword research for PPC. What baidu keywords planner could do? It will show you the most relevant keywords and its daily search v···