Sina Fuyi: Realtime bidding

0.6 billion exposure, 0.25 billion PV per day.

  • Hundreds placement on sina
  • Placement from 100+ sub-domain: news, finance, sport, real estate…
  • Multiple ad types, 17 ad size
  • Data analytic

Targeting audience through:

  • Geography
  • Targeting APP/placement
  • User interests
  • IOS,devoice model, browser version
  • Time period, frequency
  • Content