Sohu Huisuang: Big Data

Identify target audience via unique user ID

  • 0.9 billion user data, 0.3 billion search data, 0.48 billion typing data.
  • Sohu.com: 0.35 billion UV per month
  • Sohu news app: 0.45 subscription
  • Sohu mobile: 0.5 billion PV per day
  • Instead of cookie, Sohu Huisuan gives an user an unique user id.
  • It tracks of user’s behaviors including view, purchase, search, subscription, app installed…
  • Target users through category, target content…
  • Sophisticated data anaytics, avoid spam.
  • You can provide target user database, Sohu huisuan will find out the identical behavior