Identify target audience via unique user ID
- 0.9 billion user data, 0.3 billion search data, 0.48 billion typing data.
- Sohu.com: 0.35 billion UV per month
- Sohu news app: 0.45 subscription
- Sohu mobile: 0.5 billion PV per day
- Instead of cookie, Sohu Huisuan gives an user an unique user id.
- It tracks of user’s behaviors including view, purchase, search, subscription, app installed…
- Target users through category, target content…
- Sophisticated data anaytics, avoid spam.
- You can provide target user database, Sohu huisuan will find out the identical behavior