Aizhan SEO tool is free to use, we use it to track baidu organic search ranking. We have talked about track paid ads before. Today we will show you how to track the ranking from organic search result. It has many other useful functions that helps dig into SEO data, we will try to cover the frequently used SEO tool in future. Click to download Please contact us if you need help to registering a free account. Pros and Cons User friendly. And fast, even when it runs on an US VPN. In addition, It has seperated baidu PC and mobile. Only Chinese version. When we want track the ranking for a list of keywords, we can’t choose location. Afterall, the result from different location is a little different. Tracking for bulk keywords After you did something for SEO, we want to see it is how impact on the ranking. e.g.: we keep writting new content for a while; we have built some links in the past month…Most of our SEO client would ask for a ranking report when we deliver the order. Actually, we would let you know how to do it yourself. It is so easy: Select the green button, this is the tool that helps us tracking organic result simply for many keywords.  It can track rankings for sogou, 360 as well. We take baidu mobile as example as it brings in more than 70% traffic now for many industries. Please leave all the options in default since we want to keep this step simple. You can import the websites and keywords that you want to track from a txt file, or simply copy and paste to the blank area.  Export it and use excel to manage it. Click on the 2nd blue button of the first line. Tracking a particular keyword from a specific location This is quite useful for our client, because many of them are not in China. Instead of using a VPN, the software allow you to check the ranking for different locations in China. However, we can only check one by one manually. Please note that it shows PC result only. Choose the red button on the botton, you will open the GEO-ranking tool. Choose a location from the list, fill in the keyword and website that you want to check:

System required: Windows only .Net Framework 4.0 (48M) Baidu adwords editor is not available on Mac yet. And it requires to install the 4.0 version of .net framwork. Language: English Baidu Fengchao’s online system only has Chinese version. So it is diffult for our clients to checking ad copies, keywords and statistics. Except for asking a manually report from us, you can download baidu adwords editor to find the real time statistics and PPC campaign content. It has English version. The default language is in Chinese of course, now let’s see how can we change the language after downloading this Baidu marketing tool. As the data center is in China, you might need a China proxy to grab data from baidu. Please be patient, it might be a little slow. Up to date statistics We mentioned baidu adwords editor before in Top level baidu PPC management. You can view most of the data in it including Account blance, Budget offline time, search terms report… And it is real-time metrics. It is not really a real-time report, but it can show you up to date statistics. You just need to select today when download the report. We have talked about how important the search term report. Now let’s see how to generate the report from this Baidu marketing tool: Shortcut to online system You can try to use google translate to look into Baidu PPC campaign. And this Baidu marketing tool have added some shortcut to guid you through.  e.g. The Ad Preview, the real-time report, etc. Bulk Editting This is the wonderful funtion that helps you to deal with large PPC campaign. Although baidu is quite different with google. There is some our clients already have some succesful PPC campaign, they want to copy the success to Baidu. They have their experiment to do. This tool is quite useful then. I attached baidu’s own version of UTM template here. The encodeURI is included. It will convert the Chinese charactor to a recognizable code. So you will be able to track Chinese charactors correctly using google analytics with no problem. The End Many of our clients still have problem with using this tool. It might be caused by the system or anti virus software that used in western country. I hope Baidu could spend more efforts on improving its English version. We will keep an eye on it and update to you.